Here’s a condensed look at Pure expressed through snippets of information so you can get to know us quickly - highlighting some of the values and achievements that best represent who we are and what we do.
When David Rogers founded Pure in 1999 his vision was to deliver stunning design cost-effectively. Nothing has changed and Pure lives, designs and invoices by this principle today.
When Russian beauty brand Natura Siberica opened its first dedicated store in the west, in Copenhagen, it stocked 36 brand ranges all designed by Pure. We can't think of another agency that can claim design credit for every piece of packaging on one store's shelves.
The design of Trevor Sorbie's 2016 retail range took Pure's relationship with this client into an incredible 17th year. Here's what Trevor Sorbie Commercial Director, Carol Stephens had to say, "Pure remains the obvious choice of design agency as they have great creative credentials and provide a level of responsiveness and client service that is second to none."
An early meeting between Pure's Creative Director David Rogers and Russian health & beauty manufacturer Andrey Trubnikov took place in a Moscow spa, where David was beaten with branches then plunged into a barrel of ice water. David survived the ordeal and as well as creating the 2008 Natura Siberica launch designs for Andrey, Pure has designed over 40 subsequent brand ranges...
Pure is a DBA Design Effectiveness Award Winner but we see the impact of great design in smaller ways too, such as taking Thrive on Five brand owners from a market stall to Planet Organic stores, helping Gym Bites gain a listing at Selfridges Foodhall and Natura Siberica Men’s become the first Russian consumer range sold in Harrods.
Today everyone realises the importance of packaging design as a brand tool, but this example of our work from way back in 2009 shows Pure has always been ahead of the game.
To gain insight into clients' working lives we created a range of candles and diffusers from scratch. A slightly quirky undertaking but very enlightening. It encompassed everything from sourcing a manufacturer and developing unique scents through to the creative aspect we know all about - brand & packaging design.
Pure is actively involved in charitable activities and Pure's Creative Partner David Rogers is a proud trustee of The Jeff Astle Foundation - set-up to raise awareness of brain injury and degenerative brain disease as a result of playing sport. Pure designed the branding and website for The Foundation and provides on-going creative support.
Pure has been described as a boutique design studio in the past (possibly because no two brand designs we create are ever the same). But we're equally at home working with major retailers, such as developing the new Ocado mid-tier own label brand. Key to the look is a unifying design element that ties every range together and is intrinsically Ocado.
To cut through, a brand must be distinctive and authentic. So although we're quick to implement the latest design trends and may take design cues from product categories such as use of colour palettes, our approach focuses on exploring and exploiting the possibilities for every brand. That's why every brand design we create is unique.