All our own work...
It’s not every day you attend a store opening where your agency has designed every range on shelf, but Pure's Creative Director David Rogers had that honour.
David travelled to Denmark for the official launch of a Natura Siberica concept store in Copenhagen, attending in his capacity as brand guardian. The landmark store is the Russian health & beauty brand's first outlet in the west.
Speaking about the presence in Copenhagen, David said, “Whereas western brands are commonplace on Russian shelves, it’s almost unheard of to find consumer brands travelling in the opposite direction. Natura Siberica is unique in the way it has transcended its Russian beginnings, testament to the strength of the brand we've created with a unique brand story and universal appeal.”
With sales in Europe growing from US$ 1 million in 2012 to around US$ 4 million in 2014, the decision to open the store was made by owner Andrey Trubnikov to give the brand a flagship presence in Europe and capitalise on the increasing growth in western markets.
Pure developed the original brand & packaging for the launch of Natura Siberica back in 2007 and has designed all subsequent brand ranges found on the store’s shelves, including a special edition NS Copenhagen range unveiled at the launch and exclusive to the outlet.