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Glorious Soups has relaunched its superfood-inspired Super Soups range

With 5 low in fat new flavours for autumn/winter  all packed with super ingredients.

The design by Pure is an extension of existing brand packaging. At the heart of each design is an illustrated letter, an element now synonymous with the Glorious brand. Whereas imagery for the Meal and SkinnyLicious ranges focuses on the places where recipes originated, the illustrations for new Super Soups are based primarily on product ingredients, depicted in a simpler, impressionistic style.

Pure developed a set of icons to carry the key range messages which make ‘health eating’ central to the Super Soups proposition.

Made by TSC Foods, part of the Billington Group, Glorious Super Soups are available from Asda, Sainsbury’s, Waitrose, Morrisons and Ocado.

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