Natura Siberica makes breakthrough in the UK

The Pure Beauty Awards has recognised Russian brand Natura Siberica as one of the Best International Breakthrough Brands of 2016, with results announced at a lavish ceremony hosted by comedian Katherine Ryan.

Natura Siberica has a unique and powerful brand story based on natural active ingredients extracted from the herbs and flowers of Siberia. This latest award comes following a 12-month period where Natura Siberica’s physical presence has grown in the UK, including a listing at Harrods pharmacy and availability through Whole Foods Market stores.

Whilst western beauty brands are ubiquitous on the shelves in Russia it is almost unheard of for Russian consumer brands to travel in the opposite direction. The strength of Natura Siberica’s branding along with a packaging design approach that focuses on key active ingredients have been cited as factors in the brand’s success in crossing borders and cultures.

Back on home soil, in the same week Natura Siberica picked up a 2016 Best Design award from the Cosmopolitan Magazine Beauty Awards in Russia.