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Pantone’s colour predictions for 2017

Pantone’s predictions influence everything from fashion trends to interior design and while these colour trends may not instantly affect the packaging design world, they eventually permeate into all areas of our lives, so it’s worth a look at Pantone’s predictions for spring 2017 to keep your branding on track.

Pantone’s spring list features lots of muted colours and earthy tones such as Kale and hazelnut with the odd inclusion of bright colour.

Making sure our clients stay ahead of the game, some of the brighter colours inspired Pure’s choice of colour palette for Ocado.

Certainly, there has been a shift in the last couple of years towards brighter hues in health & beauty and food across natural, organic and healthy-eating brands.

Will we see a return to earthy, muted tones in these sectors? Time will tell.

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