Pure decorates Wilko for second Christmas running

Wilko's packaging and POS teams were so happy with the 2015 in store Christmas decorations that the designs have been rolled out again in 2016 with addtional new illustrations and minor modifications. 

The decorations are based on a design kit of parts developed by Pure and bristling with festive imagery including baubles, stockings, gift boxes, snowflakes and snowmen. 

Many of the illustrations began life as rough sketches developed by Pure’s in-house illustrator, exploring ideas and image compositions to ensure the design brief was met with original versions of traditional Christmas imagery with a few quirky touches.


The design kit of parts was used to create an entire Christmas look across shop windows, POS and shelf barkers, as well as being translated into banners decorating Wilko’s website.


For the fifth consecutive year, Pure also designed the packaging for Wilko's Christmas gifting ranges:

Gizmo – fun gifts targeting young adults

Kiss Gifting – cosmetics and accessories targeting teen girls and young women

Glow – gift sets aimed at more mature women