A major new range design for retail globally that takes Pure’s relationship with Trevor Sorbie into its 17th year. The range features new regimes to target hair troubles.

Shampoos and conditioners are colour coded according to hair needs being targeted, with a coloured pack for the shampoo and a coordinated white pack for the corresponding conditioner. As well as making products easier to shop the design encourages sales of shampoos and conditioners in pairs. The colour palette is vibrant reflecting current trends and to ensure consistent colour the label goes right to the top of the crimp.

“Pure was the obvious choice of design agency as they have great creative credentials, an extensive haircare portfolio and provide a level of responsiveness and client service that is second to none.”

Carol Stephens, Trevor Sorbie Commercial Director