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Mid tier supermarket branding

With supermarket own label ranges now viewed and treated as credible brands in their own right, Ocado asked Pure to raise the quality of the design for existing product and new product introductions.

Complete redesigned of own brand Greek yogurts, which Ocado described enthusiastically as “the best designs they’ve ever produced”. The designs build on an overall mid-tier brand look developed by Pure, gradually being rolled out as Ocado peps up its own label offer.

Key to the design is the repetition of the visual element of Ocado’s logo as a holding device for imagery, a credible brand device that makes Ocado products instantly identifiable within the online shopping environment.

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